What Employees Want: Strategies for Growth & Retention

Hiring mid- and upper-level managers in today’s market is extremely difficult. While hiring from outside the company has been a leading strategy for those experiencing growth, the staff shortages being realized today call for stronger approaches to recruiting, engaging, training, and retaining top talent.

This course explores proven strategies for growing your staff from within by investing in your employees.

After this course, you will be able to:

  • Explore the concept of bottom-up growth and its value to the organization overall
  • Consider the need for a definition of success for each operational position
  • Outline the necessary skillsets for development and growth
  • Define the processes required for employee engagement and learning
  • Talk about compensation structures as a means for retaining employees

Level & Prerequisites
This is a Basic level online self-study course that was developed for professionals with 0-3 years of experience in construction finance. No prerequisites or advanced preparation is required.

CPE Information
Earn 1 CPE credits in the field of Personnel/Human Resources upon successfully completing this course and achieving at least 70% on the final exam.

CCIFP Information
Earn 1 CCIFP Professional Development credits which can be applied to either the General or Construction Requirement.

CPE Note
This on-demand course is based on a popular session from CFMA’s 2023 Annual Conference. Please note that you cannot receive CPE or CCIFP Professional Development credit if you participated in this session during CFMA’s 2023 Annual Conference.

Course Length

The estimated time to complete the course and final exam is approximately 50 minutes, depending on the pace of the learner.

Who Should Attend?

  • Business Owners
  • CFOs
  • Construction Financial Professionals
  • Contractors
  • Controllers
  • CPAs
  • Professional Advisors
  • Risk Managers
  • Subcontractors


  • $79 for CFMA Members
  • $99 for Non-Members

Contributing Developer

CFMA Colleague Discount

If you are a CFMA member and would like to enroll someone at your company in this course who is not a CFMA member, please contact CFMA at education@cfma.org for more information.

CFMA Group Discount

If you are interested in registering a group of individuals at your company, please contact CFMA at education@cfma.org for more information.