Time to Get Social

From communicating with customers to recruiting potential employees, social media offers contractors numerous avenues to enhance their businesses. Let’s review tips to bolster your business and reach a larger audience on three common social media platforms.

Twitter
In 140 characters or less, Twitter gives users the opportunity to engage an audience in meaningful discussions. One of Twitter’s most popular functions is the hashtag. If the hashtag symbol (#) is placed before a relevant keyword or phrase in a tweet, then those tweets will show up more prominently in a Twitter search. Contractors can use hashtags to engage with customers and potential clients in their specific fields. For example, attaching the hashtag “#plumbers” to a tweet allows anyone who searches that hashtag on Twitter to find all tweets containing that keyword.

Facebook
While Twitter is focused on quick exchanges, Facebook posts have no character limit and often encourage users to participate in lasting conversations. Users can respond to posted content by either selecting a reaction or commenting, which can help identify the public’s perception of your company. And, if your company lacks a website, it can create a Facebook page with company history, contact information, current events, and pictures and videos that show off your company’s work.

LinkedIn
One of the biggest differences that sets LinkedIn apart from Facebook and Twitter is its specific audience – typically business professionals. LinkedIn is useful for promoting your company or skills and connecting with individuals in a particular industry. Here, you can also create a company page and share content with your connections. With access to industry peers, LinkedIn is also a great resource for recruiting potential employees.

Whether you want to send out a quick message, share pictures of completed projects, or connect with peers in your industry, social media has the tools to help.

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