Construction organizations are forever confronted with the prospect of growth. Often, as a geographic market becomes saturated or a company’s perceived market share is maximized, leaders are tasked with finding new niches and/or locations to support such strategic goals. This article explores the strategic move to develop a satellite office or enter into a new market.
Construction organizations are forever confronted with the prospect of growth. Often, as a geographic market becomes saturated or a company’s perceived market share is maximized, leadership is tasked with finding new niches and/or locations to support such strategic goals. This article explores the strategic move to develop a satellite office or enter into a new market.