The secret to developing a great reputation is ensuring that every encounter with your company is a positive one. Positive experiences often yield positive feedback, and as a result, your business will develop a reputation as a top-notch company with superb customer service. In addition, a strong reputation will enhance your company’s ability to benefit from word-of-mouth advertising, increase customer loyalty and advocacy, attract higher-rated subcontractors, and see results where it counts the most – in your bottom line.

Start at the Department Level
Obtaining that reputation takes time, energy, persistence, planning, and employee involvement. You might think developing the company’s reputation is the job of the HR department, but consider this: As CFO, part of your job is to be the CEO’s eyes and ears in all matters – including customer service. Advising the CEO on the importance of service excellence in every aspect of the customer experience is part of your job. 

Even if you aren’t the CFO, you should be keenly aware of the importance of your company’s reputation and ensure company leadership makes every effort to deliver the highest level of service. For now, here’s how you can get started within your own department:

Communicate with & Involve Employees
Gather your department for a team meeting. Begin by expressing appreciation for your team’s hard work, and emphasize the importance of continuous improvement. Explain that improving how they serve each other is just as important as how they serve customers. Then, ask these questions: